SnapChat views should be viewed less as something to strive to achieve and more as a necessity. Individuals should look at this action as the way in which web traffic and the audience that they strive to attract actually communicate with one another. This is important to note as individuals work to get the reaction that they want on these social media outlets because, those that do not know what they are striving for cannot tailor their activities to these end results. Therefore, those that are on SnapChat should see SnapChat views as a must achieve.

Another thing that SnapChat account holders should look to embrace is the friending. Friending someone or adding them on SnapChat is a way to build a network. These individuals are a built in consumer base that can be reached out to whenever necessary. For businesses, for example, that means having an instant audience to share information about new products or brand images with. Those that want to make an impact should consider this audience as a must and work to make it bigger whenever possible.